Top Digital Marketing Trends You Need to Know for 2022

digital-marketing

Digital marketing trends are continually evolving. Over the past few years, we have seen many digital marketing trends rise and fall. However, there are certain trends that have stood the test of time and remain relevant for marketers around the globe even today.

For example, everyone is talking about chatbots and augmented reality (AR), but these technologies do not make sense for every company. It will be important for companies to choose digital marketing trends that align with their business objectives and resources to ensure success in 2022.

Top Digital Marketing Trends in 2022

1. Live Streams and Increased Influencer Content

As the social media platforms continue to push live-streaming as their latest fad, you can bet that it won’t stay that way forever (consider the initial “trend” of Snapchat filters), but one thing is for sure — live-streams are here to stay, and will only grow in popularity with each passing year. Some studies suggest that live-streaming content will make up 30% of digital marketing budgets in the next decade while branded influencer content will be on the rise.

2. Increase in Voice and Visual Search

Nowadays, consumers are looking for more convenient ways to shop. They are using smart devices to navigate online and locate product information, especially visual cues. Consumers are talking to their devices as well as asking them questions about products they are considering purchasing. This is where voice search comes into play.

Voice search is on the rise. As consumers grow comfortable with speaking to their devices, more and more brands are recognizing the importance of voice search and voice-enabled products. The level of convenience in using voice search and visual search is much higher than traditional search methods, especially when the consumer is involved in a mass purchase.

3. Increased Importance of User-generated Content

Content marketing is all about creating and publishing content to your target audience. With the rise of social media in recent years, this type of marketing has grown in popularity for obvious reasons. Social networks are a perfect place to get involved with brands or businesses, so it makes sense why marketers are always looking for new ways to interact with their customers.

User-generated content (UGC) is the cornerstone of every successful content marketing strategy and, despite having been around since the advent of social networks, it has now become more important than ever. The industry spent years catching up with the added benefit provided by user-generated content to digital marketing strategies.

4. Audio-visual Content Will Explode

It will be all about the audio-visual content. The whole focus of the marketing campaigns will be about defining the brand through sounds and visuals. More possibilities mean more opportunities to change the way people view your brand.

The main disadvantage of social media marketing is that it doesn’t have product demonstration features, which can be one of the most powerful mediums to help convert visitors into customers. It was long-awaited and it finally emerged that audio and video content is the next big thing in digital marketing.

The use of audio-visual material will not only increase, but also lead to higher conversion rates. If you are wondering why then here’s what you need to know. Just think about the last time you saw an advertisement on TV, YouTube, or even Facebook videos. The fact is that they grab your attention and spark your interest much faster than just reading through a paragraph can do.

5. Rise of AI-Integrated Marketing

Marketing agencies cannot simply rely on traditional websites and apps to promote their clients. Rather, it has to be augmented/complemented with Artificial Intelligence (AI) integrated solutions. The next five years will see AI and machine learning becoming more prominent in the marketing world.

AI-integrated solutions are already being used by large companies around the world. For instance, tech giants like Facebook and Google are already incorporating AI into their systems. Companies now see AI as a huge growth area.

6. Mobile-first Marketing

Digital marketing is no longer just the platforms. It is anything that helps businesses and brands get their products and services closer to consumers. Mobile-first marketing means to design, build and market everything with the mobile consumer always at the forefront of your mind.

In other words, mobile-first marketing means creating content for mobile devices first and then creating content for desktops and laptops. The purpose of this trend is to provide a good user experience to customers using smartphones and other portable devices.

7. Shoppable Posts on Social Media

Social media is continuing to become the most relevant platform for brands to launch their products. Shoppable posts are all the rage these days, and they are attracting a lot more users on social media outlets. The reason behind this is that social media sites are continuing to see an increase in user base more than their competitors.

Social media is evolving with many new features geared towards creating shoppable, social content. While e-commerce is taking off on social media — especially Instagram, Facebook, Twitter, and Pinterest — creating great shoppable content has never been more important than it is today. The goal of this type of content is to get your audience to click through to your site, where they can purchase the product, sign up for an account, or find additional details.

Conclusion

Digital marketing is an ever-changing industry. Every year, something new happens in this industry. If you are into digital marketing, then it is essential to keep updating yourself with the trends in the field. These trends will help you attract your clientele who are looking forward to experiencing something new.

The internet will be even more promising in 2022. Other than these trends, there are several other trends that will appear in the upcoming year. In fact, many of the trends have already begun to show up. That is why it can be beneficial to implement these strategies now. Measures should be taken immediately to ensure one is not left out.

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