What is Digital Marketing: A Quick Guide


We are all living in a digital world, and the rise of the internet is insane. We see how the internet has evolved, and rather than seeing it as a tool, we have made it a part of our daily life.

Today’s world simply can’t run in the absence of the internet. From online shopping to getting an appointment with a doctor, we can do a lot of things just from the comfort of our homes, all thanks to the internet.

Indeed, digital platforms like YouTube, Instagram, and Twitter not only entertain us but keeps us informed of all the happenings around us.  With that being said, along with the internet, a new profession called digital marketing is booming worldwide.

We all know how advertisements are important for a business or a brand, and marketing plays a significant role in the radical growth of an organization. Stuart H. Brit explains the importance of advertisement in his beautiful quote “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

Offline advertisement campaigns can be in the forms like approaching advertisers, placing ads on television channels, placing banners on the roadsides, and much more to grasp the attention of the public. Instead of offline mediums, brands make use of digital platforms to showcase their product, and we identify this type of marketing as digital marketing.

The total value of digital marketing was close to USD 305 billion in 2020. The market is anticipated to reach a value of USD 807 billion by 2026, growing at a CAGR of 17.6% over that time.

So, a new trend of marketing is rising in front of us now is the best time to adapt ourselves to the world of digital marketing. 

If you are curious to know more about digital marketing, you have landed at the right place. In this article, I’m going to explain everything that you should know about digital marketing and how you can hook yourself up as a digital marketer.

So, let’s get started.

What is Digital Marketing?

As I mentioned earlier, digital marketing is a type of marketing that we do through digital platforms. It includes messaging and mixed media communications as a route for advertising in addition to email, social media, and electronic publicizing.

What are the Types of Digital Marketing?

Digital marketing is of the following 7 types:

  1. Search Engine Optimization 
  2. Social Media Marketing.
  3. Email Marketing
  4. Content Marketing
  5. Affiliate marketing
  6. Pay-per-Click 
  7. Mobile Marketing

1. Search Engine Optimization

The most typical method of gaining traffic from an article or standard list items in web crawlers is SEO (Search Engine Optimization). It refers to improving the position of your website in list pages that are indexed in Google search results.

When your page ranks on the first page of SERPs, you can get more organic traffic to your business’s website. It’ll help to boost your business’s online presence and even make sales.

To make your whole website or a specific page of your website SEO-friendly, you can go through Google’s Search Engine Optimization (SEO) Starter Guide.

2. Social Media Marketing

Apps like YouTube, Facebook, Instagram, and many more are crucial aspects of social media marketing. To build a brand, increase sales, and drive traffic to a website, these social media platforms give businesses the opportunity to directly interact with their audience.

Social media platforms may offer a robust and easily accessible toolkit for spotlighting and pursuing issues and interests that appeal to young people. These social media platforms may be used to organize gatherings, activities, or meetings as well as launch advertising campaigns to draw attention to issues and promote them.

Advertising on social media platforms like YouTube, Facebook, LinkedIn, Twitter, Instagram, and some of the more recent ones like TikTok may help brands engage with and draw in new consumers. Advertisers may draw in customers by offering a dependable online entertainment experience and the capacity to persuade them to buy their goods or use their services.

3. Email Marketing

The use of email to promote the products or services of your company is known as email marketing.

Email is a powerful marketing channel that combines direct marketing with automated advertising. Incorporating it into your marketing initiatives may help spread awareness of your most recent products or offers among your customers.

4. Content Marketing

Content marketing is a presenting approach used to draw in, hold the attention of, and maintain a crowd of people by producing and publishing relevant articles, videos, webcasts, and other digital content. This tactic develops competence, encourages awareness of the brand, and keeps your business at the front of customers’ thoughts when it comes time to buy what you sell.

5. Affiliate Marketing

When you sell a brand’s products online in exchange for a commission, it is known as affiliate marketing. A businessperson or well-organized company, for instance, could have physical or digital product affiliate links. They allow others to use and sell those goods while giving them a commission for each sale.

6. Pay-Per-Click

Using the pay-per-click approach of internet advertising, a sponsor pays the platform when a consumer “clicks” an advertisement link. PPC is also referred to as the cost-per-click (CPC) model. The main suppliers of the compensation per-click model are interpersonal organizations and web crawlers like Google.

The majority of the larger digital platforms operate using this Pay-Per-Click business model, which generates commissions for both the artist and the platform.

7. Mobile Marketing

Mobile marketing engages consumers with websites, emails, SMS, MMS, virtual entertainment, and applications on smartphones, tablets, and other mobile devices.

What is the Purpose of Marketing Analytics in Digital Marketing?

Marketing analytics is the process of analyzing data to assess how well a marketing campaign is being executed. By using logical cycles to provide related information, businesses may improve their understanding of what drives customer behavior, sharpen their marketing tactics, and boost their profit from initiatives.

Marketing analytics and digital marketing are connected concepts that depend on one another. Without Business Analytics, Digital Marketing is insufficient, and vice versa. Without any of these, it would be difficult for an organization to expand.

Analytics are essential in the realm of digital marketing for comprehending the effects of marketing, forecasting marketing trends and user behavior, and improving the user experience (UX) to increase sales.

What Does a Digital Marketer Do?

A digital marketer is a person who manages some aspect of digital marketing. A digital marketer’s duty is to disseminate information about a brand in the marketplace.

They make use of a variety of digital channels to spread brand awareness and generate leads. Among the more sophisticated channels are the company’s website as well as websites for online video and social networking, including YouTube, Facebook, LinkedIn, Twitter, Instagram, and younger platforms like TikTok.

What Courses are Available for Digital Marketing?

You may choose from a variety of paid and free digital marketing courses, but I advise you to start with a free one first. Once you grasp the basics of digital marketing, you can go for a premium course that covers advanced concepts.

You can start learning digital marketing with these two free courses:

  1. Fundamentals of Digital Marketing by Google
  2. Become a Digital Marketing Specialist by Linkedin 

Meanwhile, you can follow a few YouTube channels that offer a complete digital marketing course for free.


I hope you have got an overview of digital marketing, and we will have a detailed discussion on digital marketing in the upcoming days.

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